404 Store Not Found…

If you’re in Chicago, Boston, NYC, Seattle, Philadelphia or Denver you may have seen some bright blue store fronts stating ‘404 store not found’. This attention-grabbing stunt is by US cell phone service provider Visible (a Verizon owned start-up company).

404 Store not found - Spring & Lafayette
Installation by Beyond Printing, Hempstead, NY

You’ll be familiar with the ‘404’ error code when the server can’t find what has been requested. The same goes for Visible’s stores. They do not exist. They have no visible locations. They are INVISIBLE. If you do stumble across one you will be greeted with the below message.

404 Store not found

Even though these pop-up stores are not occupied Performance White on Black has been used on the glazing.

Contra Vision® Perforated Window Film is the ideal product for vacant retail units. You can promote the commercial opportunity to potential investors with appealing designs whilst maintaining a clear view out into the surrounding area. Renovation work can also go unnoticed but natural light can still flood in. Something which is key when painting the inside of a store.

We offer a range of transparency options but for an application such as this we recommend our 20% transparency.

Further information about Visible’s ‘404’ campaign can be found here.


Hair today……..Harvey Nichols choose Contra Vision®

Manchester’s home to all things designer got a make-over of its own this month.

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Umberto Giannini’s salon at Harvey Nichols is a favourite for celebrities, but the first floor location meant it wasn’t easy to promote the new store to a wider audience. Service Graphics, wanted to produce striking images of glossy haired models which are visible for 24 hours a day, and really showcase the new salon, so they chose Contra Vision Performance® BACKLITE™ in clear 30% transparency and applied it internally. As the photographs demonstrate the impact at street-level was clearly achieved with the added benefit that the images are seen both day and night. The salon opened in March and this installation really puts it on the map.
Harvey Nichols is now one of several Manchester landmarks which uses our see-through graphics for eye-catching promotions.

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