If you’re in Chicago, Boston, NYC, Seattle, Philadelphia or Denver you may have seen some bright blue store fronts stating ‘404 store not found’. This attention-grabbing stunt is by US cell phone service provider Visible (a Verizon owned start-up company).
You’ll be familiar with the ‘404’ error code when the server can’t find what has been requested. The same goes for Visible’s stores. They do not exist. They have no visible locations. They are INVISIBLE. If you do stumble across one you will be greeted with the below message. Continue reading “404 Store Not Found…”
Manchester’s home to all things designer got a make-over of its own this month.
Umberto Giannini’s salon at Harvey Nichols is a favourite for celebrities, but the first floor location meant it wasn’t easy to promote the new store to a wider audience. Service Graphics, wanted to produce striking images of glossy haired models which are visible for 24 hours a day, and really showcase the new salon, so they chose Contra Vision Performance® BACKLITE™ in clear 30% transparency and applied it internally. As the photographs demonstrate the impact at street-level was clearly achieved with the added benefit that the images are seen both day and night. The salon opened in March and this installation really puts it on the map.
Harvey Nichols is now one of several Manchester landmarks which uses our see-through graphics for eye-catching promotions.