A theatrical ‘projection mapping’ show opens the Macallan’s new distillery

Contra Vision® perforated window film enables the delivery of an extravagant projection mapping display that has helped put The Macallan’s new distillery on the map.

Projection mapping is a technology which can turn often irregularly shaped objects, into a display surface for video projection. Whole buildings appear animated and when combined with audio content the experience is highly engaging.

When you project onto any building, windows are often a challenge. Rood Signs were tasked with fitting over 650 sqm of Contra Vision® Campaign in 30% transparency to the entire glazed surfaces of The Macallan’s new distillery for a projection mapped grand opening event.

 

 

Macallan New Distillery Launch

The Macallan’s new distillery is one of the most creative, ornate and complex timber structures in the world. A total of 380,000 components went to make up the incredible structure which sits on the Easter Elchies estate near Craigellachie in Moray. Camouflaged under a 14,000 sqm roof of turf and meadow flowers to blend in with the rolling hillside, the total cost for the production facility and visitor centre was £140m.

A notable building such as this deserves a memorable opening ceremony and marketing specialists, Genie, produced a week of events for the building’s launch with a spectacular finale delivered for 450 international guests. The evening show included a dramatic unveiling of the distillery with Projection Artworks futuristic show, projected onto the vast building.

Macallan New Distillery Launch

The use of Contra Vision also ensured an unobstructed view out was maintained for those inside the building. The polar white colour is designed to function perfectly in such projection applications. Installation was trouble free and the show went brilliantly.

Macallan New Distillery Launch

One of the great things about a projection mapping event is that the moment the projectors are turned off, the building is instantly available for its working role. Thanks to the Contra Vision element of the installation, removal of the glazing’s screens was also quick and easy.

Not a trace of the specialist adhesive that’s supplied as standard on the film remains.

 

Memories of the stunning event, however, will endure for years to come.

 

Further information about Contra Vision can be found here.

 

Inspirational WW1 poetry on an epic Contra Vision canvas

100 years after it began, those who fought in one of the bloodiest battles of World War One have been remembered today. As a tribute we wanted to re-post an application where Contra Vision provided a canvas for a WW1 commemoration on an epic scale…..

Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.

The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.

The contribution played by Contra Vision was that the design agency, The Creative Place, used Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen, with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.

Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .

Contra Vision creates blooming marvellous window displays !

Blooming windows in Bermondsey.

vitrine gallery

 

For retailers and marketeers looking to create visual impact with high end window displays a recent Contra Vision project exemplifies what can be done.

Contra Vision® BACKLITE™ perforated window film makes a bold statement combining see-through graphics with an animated film to promote a designer perfume developed by artist Adham Faramawy.

The window dominates Bermondsey Square, in the heart of London’s contemporary art hub and will last until June 27th.

Artist Adham Faramawy has developed a multi-media piece combining graphics, animation and an olfactory sculpture.

11350575_856425824437337_842030868103892896_n

Adham has an interest in how artworks can inhabit a commercial form, which the window display promotes. There is a video of the installation of our material on the link below;

https://vimeo.com/128869821

Adham commented ‘ I could not be more thrilled with the Contra Vision material’. The ease of application may belie the work gone into creating this project. This installation provides a perfect example of how retailers and point of sale specialists can create innovative window displays to highlight products or campaigns.

At Contra Vision we work collaboratively with artists, designers and clients to ensure the right products are chosen to deliver such eye-catching installations.

 

 

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Contra Vision Lights up the Tyne!

Ben Hines Sage              Great external shot of the Sage.

This year the Bupa Great North Run will see its one millionth finisher cross the line, a world first for an event of this kind.
To celebrate this milestone, on Thursday 4th September the Newcastle Gateshead Quayside and the River Tyne was transformed into a giant outdoor arena for the Great North Run Million Opening Ceremony, marking the official countdown to the 1millionth finish of the race on Sunday 7th September.The spectacular opening ceremony featured live performances from Dire Straits legend and local hero Mark Knopfler, Sting, the Unthanks and Chase and Status.

The event was a multi-media spectacular, with fireworks, animations, giant sculptures and video mapping onto the iconic Sage building as captured in this stunning image by photographer Ben Hines. This is where Contra Vision® came in as The Sage has been wrapped in our material to allow for image projection on the night but also ensuring the building was usable during the run up to the event, by maintaining vision out. The installation was particularly challenging as the windows of The Sage are not rectangular and each one differs, planning was also essential due to extremely tight deadlines.

The site was surveyed by AAA Signs Ltd of Gateshead who also project managed production and delivery of the pre-packed kits for each individual window. The material was specified by AAA Signs who chose to work with distributor William Smith because of their extensive capabilities and material support.This was an extremely creative application of our material linking the benefits of see-through graphic technology with a dynamic visual and musical event.

The Newcastle Gateshead Quayside came to life with spectacular set pieces designed by Jon Bausor, a specially commissioned film and animation by BAFTA award-winning artist Tal Rosner, music composed by Ivor Novello-winning Dan Jones and performed by Northern Sinfonia, and performances by hundreds of volunteer performers choreographed by Nathan Curry; all combining to tell the spectacular story of the North East. Contra Vision is proud to have played a part in this. Tickets for the concert and event sold out weeks ago, however you can catch it on YouTube and also on BBC 2 on the evening of Sunday 7th Sept on the Bupa Great North Run highlights coverage. We will also post film of the digital projections shortly.

Below is an interior view of through vision maintained when the material was installed.

inside Sage with application  Sage with crowd

 

Contra Vision delivers the canvas for WW1 commemoration

Media City Projection 10

Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.

The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.

The contribution played by Contra Vision was that the design agency, The Creative Place, used Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen, with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.

Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .

Media City Projection 8

Media City Projection 6

The blank canvas at The Studios, Media City, UK