The Venice Art Biennale, is a contemporary visual art exhibition held biennially and is the original art biennale on which others in the world have been modelled.
At this year’s event an installation by Jenny Jones, wowed the art world by her intriguing visual illusion, created using Contra Vision® Performance™ perforated window film.
Her ingenious use of this amazing product, consisted of covering three windows within the exhibition space with the Contra Vision material. This allowed vision out (giving a tinted appearance to the window) and additional white vinyl lines applied inside, created a map of the Venice canal system.
However, on the outside of the window, a view of the Rialto bridge and part of the canal was printed onto the film, creating a solid image appearance.
A series of mirrors allowed exhibition visitors to see through the window and view the printed image from the outside. This illusion created intrigue as to how a view of the Rialto could be seen from this vantage point.
From inside, visitors could only see through to the dark external courtyard walls, but when looking through the mirrors they were presented with a completely different view – one of light, space and the beauty of Venice.
Contra Vision® perforated film, never fails to amaze and delight the public with how it’s magical qualities create visual illusions, but this installation utilised the product in a way never seen before.
Printed by Insite Graphics, The Spaces Between is a notable installation and it resonates strongly with the Contra Vision brand. Our Invention, Your Vision.
The exhibition can be followed on Instagram via @studiojennyjones and @_the_space_between and @jonesagram.
Exterior graphics that have seen a few summers often look well past their prime. Prolonged exposure to the sun in particular can be very damaging. The inks that are typically used to print exterior graphics will begin to fade noticeably, and the fabric of the material used can also undergo changes. It may become brittle, chalky or even start to peel at the edges.
Were you to experience the conditions at 24 degrees North, 54 degrees East, you’d find them particularly challenging. You’d be in Abu Dhabi outside TwoFour54 Media and Entertainment Free Zone and in a region of the world that manages to cram the effects of several European Summers into just one of its own.
Anticipating problems is better than having to fix them after the fact. Knowing that conditions would be difficult, Contra Vision® Performance™ 40% perforated window film was specified for application to the glazed façade of TwoFour54. Two years ago, the decision was made to renew the graphics which had been in place for two years longer than anticipated. The material was removed easily without leaving a trace of adhesive behind. Contra Vision was delighted to see that the material out-performed its quoted durability period.
A new installation, also using Contra Vision® Performance™ 40%, was designed and installed. Recently, a part of the glass fascia was damaged and needed repair, so part of the installed graphic was removed and a newly printed section reapplied next to the graphic in situ. Even after two years in extreme weathering conditions, there is no visible difference between the newly installed material and the existing installation.
Contra Vision® Performance™ has proven itself not only in challenging applications conditions but in an application that has undergone very close scrutiny. Contra Vision® Performance™ has impressed to the extent that it has now been specified for application at Yas Island where a similar Free Zone is being constructed. Available from the only specialists in one-way vision graphics, this material will look great for years, offer a great view out, and some welcome solar heat management too.
Contra Vision products are available in the Middle East from Blue Rhine.
Further information about Blue Rhine can be found here.
As Winter approaches and temperatures start to drop have you considered whether you are applying perforated window film that can cope with the cold?
All self-adhesive vinyl including perforated window films have a minimum application temperature. Extreme temperatures can affect the performance of the face film and adhesive and low temperatures can make installation difficult, if not impossible. If temperatures are below the minimum application temperature the adhesive can become brittle resulting in the material failing to bond effectively to the glass.
Extensive testing has shown that Contra Vision® Performance™ and Contra Vision® Campaign™ perforated window films can be applied reliably at 5°C/41°F.
This is considerably lower than most other perforated window films, which typically have minimum application temperatures of 10°C/50°F.
The minimum application temperature of 5°C/41°F refers to the temperature of the glass, not the air temperature, as the temperature of the glass can remain lower than the surrounding air. We recommend that in cold weather Contra Vision® perforated windows films are applied in the afternoon, preferably after the windows have been warmed by the sun. Temperature should not drop below 0°C/32°F within 2 hours of application and not drop below -5°C/23°F within 24 hours of application. The use of a heat gun to warm the surface of a window is not recommended as this may cause the glass to crack.
In the winter months storage temperatures can significantly drop and we recommend that the material is warmed to room temperature well before application. The same applies when transporting graphics, the material being allowed to reach room temperature before application, particularly if left in a cold vehicle overnight.
During application, ensure that the surface is dry and free from any condensation. Thoroughly clean the surface from dust, grease or any contamination that could affect the adhesion of the material. Do not use a chemical adhesion promoter. Application must be dry, ensuring that the graphics are cut back from the edge of the window by 1-3mm (3/16”-1/8”) and that all joins are butt joins. Do not overlap. We recommend that the graphics are not cleaned for a minimum of 24 hours after installation.
Last paragraph – In extreme climates, temperatures may never reach our minimum application of 5°C/41°F. In this case the use of inside mount perforated window films such as Contra Vision® Performance™ Clear perforated window film or Contra Vision® Sprint™ will help overcome this issue.
Please do not hesitate to contact us if you require any further information.
Creating a standout campaign in a busy retail environment is always a challenge, already distracted consumers are so bombarded with messages that they often become immune to the promotions around them. Getting cut through often requires a different approach. The best promotions combine creative ideas with a detailed understanding of the mind-set of the consumers and the surrounding environment.
In a busy shopping environment most promotions are at eye level making this a very cluttered space, so by looking higher and creating something much larger you ensure that the promotion is seen from a distance and less likely to be missed. This is a great example by Fusion Imaging using both scale and originality. Designing a wrap of the huge glass elevator shaft in the centre of the shopping concourse ensured that the promotion would be seen from all sides and by more consumers.
The result was an impressive promotion for their client Ann Taylor with the very glamorous Kate Hudson taking centre stage. In addition to creating a stunning campaign for the Ann Taylor brand, the promotion has been highly successful in driving footfall to the Ann Taylor concession in Bloomingdales, New York.
The unique qualities of see-through graphics make it the ideal product for environments with large areas of glass. Using a solid material would have blocked out all natural daylight and obscured the view making the elevator feel very dark and claustrophobic. Choosing Contra Vision® Performance™, white on black material with 30% transparency ensured the image had real impact and that shoppers inside the elevator were able to see out. This proves yet again that see-through graphics can be added to any store window or glass fronted element to provide a sensational branding or promotion piece.