404 Store Not Found…

If you’re in Chicago, Boston, NYC, Seattle, Philadelphia or Denver you may have seen some bright blue store fronts stating ‘404 store not found’. This attention-grabbing stunt is by US cell phone service provider Visible (a Verizon owned start-up company).

404 Store not found - Spring & Lafayette
Installation by Beyond Printing, Hempstead, NY

You’ll be familiar with the ‘404’ error code when the server can’t find what has been requested. The same goes for Visible’s stores. They do not exist. They have no visible locations. They are INVISIBLE. If you do stumble across one you will be greeted with the below message.

404 Store not found

Even though these pop-up stores are not occupied Performance White on Black has been used on the glazing.

Contra Vision® Perforated Window Film is the ideal product for vacant retail units. You can promote the commercial opportunity to potential investors with appealing designs whilst maintaining a clear view out into the surrounding area. Renovation work can also go unnoticed but natural light can still flood in. Something which is key when painting the inside of a store.

We offer a range of transparency options but for an application such as this we recommend our 20% transparency.

Further information about Visible’s ‘404’ campaign can be found here.