404 Store Not Found…

If you’re in Chicago, Boston, NYC, Seattle, Philadelphia or Denver you may have seen some bright blue store fronts stating ‘404 store not found’. This attention-grabbing stunt is by US cell phone service provider Visible (a Verizon owned start-up company).

You’ll be familiar with the ‘404’ error code when the server can’t find what has been requested. The same goes for Visible’s stores. They do not exist. They have no visible locations. They are INVISIBLE. If you do stumble across one you will be greeted with the below message. Continue reading “404 Store Not Found…”