Contra Vision hopes to revolutionise the window film market with the launch of Contra Vision® HD Performance™. This break-through micro-perforated window film delivers bigger and better image impact and a much smoother see-through view than any perforated film available.
One-way vision window films that look like solid graphics have wide-ranging applications says Contra Vision. Any brand, specifier or printer that has ruled perforated window films out of contention with solid graphics because of image resolution or see-through experience issues can now revisit that decision and prepare to be surprised by the quality improvement delivered by Contra Vision® HD Performance ™.
Unlike any traditional perforated window film, the observer has to be close enough to touch Contra Vision® HD Performance™ to see that it’s perforated at all. The product’s construction means that images printed on its white design side retain a greater amount of the fine detail that’s normally lost when printing perforated films. Image impact which is normally associated with solid graphics is the welcome benefit.
Contra Vision® HD Performance™ has a great story to tell on the see-through side too. Because of the smaller holes and their more compacted arrangement, the see-through view is much smoother, looking more like a tint, even at close distances.
Contra Vision® HD Performance™ plays well with all modern digital inks and print hardware. It flatters higher resolution print hardware and print modes, yielding results that bear comparison with solid graphics in many application situations.
Contra Vision says it has engineered its next-generation perforated window film so that it’s easy to apply. Being a Contra Vision® Performance™ product, the film will tolerate demanding applications and removal is said to be clean, leaving no trace or evidence that the product was applied.
Contra Vision introduced the world’s first one-way vision products over thirty years ago. The company has continued to innovate and specialise in see-through films since and says that Contra Vision® HD Performance™ is the result of applying all its knowledge about perforated films to the task of product improvement and satisfying customer needs. It is an exciting addition to the already unique and wide range of perforated window films in the Contra Vision portfolio.
If you are visiting SGIA in New Orleans this year why not visit us on stand 1819 and see the difference for yourself.
Standard perforated material compared to Contra Vision® HD Performance™
100 years after it began, those who fought in one of the bloodiest battles of World War One have been remembered today. As a tribute we wanted to re-post an application where Contra Vision provided a canvas for a WW1 commemoration on an epic scale…..
Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.
The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.
The contribution played by Contra Vision was that the design agency, The Creative Place, used Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen, with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.
Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .
The Modern is a forty seven story shimmering glass residential development situated in Fort Lee, New Jersey. The complex, which will eventually gain a second tower, has extensive views to the best known skyline in the world and offers its residents direct access to the western approach of the George Washington Bridge and easy connections to the NY Subway system.
Being visible to anyone making a journey across the GWB, The Modern did much to promote its presence as it was springing out of the long vacant land on which it’s built. The developers’ agents decided to further exploit the building’s enviable location by commissioning and installing a massive advertisement applied to the glazing of the tower’s bridge-facing elevation announcing the development’s availability.
With “views” being among the most marketable features on the development’s long list of attractions, anything done in the name of the views’ promotion had also to maintain them for those inside the building. Contra Vision® was suggested, auditioned and specified. The job of producing and installing the advertisement was won by NYC based Beyond Printing.
For an advertisement to deliver any impact at skyline scale, it has to be big and elevated. Beyond Printing’s work at The Modern is. It measures some sixty feet high and a hundred and sixty feet wide. Produced in forty seven, sixty foot drops and applied at height, the advertisement promotes the building brilliantly and it says much about the printing and installation skills of the team at Beyond Printing too.
Contra Vision® Performance™ was used for the project. The product features Contra Vision® Grayliner™ and so it was possible for the team at Beyond Printing to perform an accurate assessment of print quality straight off its HP Latex printer before installation. The fifty percent transparency version of Contra Vision® Performance™ was chosen delivering the required balance of image impact and see-through quality anticipated during the advertisement’s design.
A critical consideration when applying pressure-sensitive adhesive materials to structures requiring complex and expensive access measures is that the product both adheres reliably, and removes cleanly. Contra Vision® Performance™ does just that and the team at Beyond Printing confirmed that this was a factor in the decision to use it.
Anyone crossing the river into New Jersey now will see the The Modern, and be in no doubt that it’s open for business. As all those who chose to go and see if they’d like to set up home at The Modern will see, this building has one of the most dramatic views in the world – unimpeded by one of its most conspicuous advertisements
Earlier this year ICON Digital Productions Inc. was approached by The Greater Toronto Airport Authority and its design agency Juniper Park / TBWA and briefed to produce and install graphics supporting the celebration of Canada’s 150th birthday.
The plan was to cover the exterior windows at Toronto’s Pearson International Airport’s Terminal 1. It was a challenging application involving the use of high-access equipment and a particularly demanding weather window imposing a tight deadline.
Having installed window graphics at the site before, a two-week installation timeline was judged to be sensible but critically dependent upon weather. Lighting too was a consideration. The applied graphics had to deliver the impact the occasion demanded but still admit light supporting a comfortable environment in the terminal interior. ICON’s design team turned to Contra Vision® perforated window film for the job.
With over 300 panels involved, a crucial consideration was consistency in print. Panel-to-panel colour matches required that the ICON team coordinated quality within the production department and then submitted approved production output for delivery to site in the order it would be applied by the installation team.
The process worked flawlessly.
ICON’s team installed the graphics in five days, considerably less than the time budgeted for the job. The client is delighted with the results, and with the time-line improvement too.
The team worked with Contra Vision® Campaign™ 30% transparency given the need for high print quality and shorter-term durability. Supplied by ND Graphics, Contra Vision’s Canadian distributor, the product delivered great results. The product’s easy handling and application characteristics also justified its selection for the commemorative graphics.
What goes up must eventually come down and, in the case of graphics wrapping a busy international airport, it must come down easily and cleanly. Contra Vision® Campaign™ does. It features a specialised adhesive that while building to a sufficient bond to provide reliable adhesion, will remove intact when needed.
ICON was praised for its work at Pearson International and was proud to see its work contributing to such a high profile project celebrating a momentous milestone in Canada’s history that will be televised around the world.
Specific details and the products themselves are still top secret until the Fespa doors open, so make sure Contra Vision is on your ‘must visit’ list and see a new generation of perforated window films. There’s even a competition with an overnight stay for 2 in a European city of your choice as a prize!
Join us at any time on our stand C70 in Hall B7 (next to one of the main entrances to Hall B7 which houses Durst, EFI, Roland and Orafol), or for our technology preview sessions with drinks from 16.00 on Monday through to Thursday. If you want to make an appointment to ensure that you have individual attention, please get in touch.
We look forward to seeing you there!
The Contra Vision Team
Increased demand for Contra Vision® in 2016 resulted in the expansion of our international distributor network across America, Asia, Europe and the Middle East during 2017. In addition to opening up new territories, we were also able to expand our offering in more established regions.
Each territory presents new challenges and opportunities for see-through graphics with different levels of market development and a variety of competitive products along with language or cultural differences. Contra Vision is supported by a fantastic group of distributors worldwide. Our distributors offer a wealth of local knowledge, understand the opportunity for see-through graphics and share our commitment to quality and service.
With new distributor partnerships developing in Japan, Singapore and China, the Far East continues to embrace Contra Vision®. The addition of NG Digital in Norway, two new distributors in the Netherlands, and a Swedish distributor continues to expand our European reach. ND Graphics continue to extend their reach and share in Canada and our developing distributor network in the USA now continues to consolidate our position.
Many of our distributors are experiencing growth and success in their own markets. Most recently The Starleaton Group acquired DES continuing their expansion in Australia and New Zealand. “Over the past few years we have seen an enormous amount of compression in the Australian market in both the supply and print production corners of the industry” commented Ben Eaton, CEO of the Starleaton group. “I have had great respect for DES over the years as I have watched the business grow both organically and through acquisitions of its own. The opportunity to bring two great brands under one roof furthers our plans while staying true to our message of offering a market leading portfolio of products and service…..It’s not often you find two family owned businesses that share the same passion and culture. This really is an exciting next move for us.”
We are looking to extend our reach further in 2018, by working with yet more like-minded distributors to expand and develop the market for see-through graphics and the hundreds of applications they support, so watch this space.
Contra Vision North America, Inc. Western Region Sales Manager
Contra Vision North America, Inc., the Atlanta-based manufacturer of see-through graphics materials, has appointed Tommy Le to the role of Western Region Sales Manager. Tommy is based out of Orange County, CA and his role will cover the Western US.
Tommy’s will be a familiar face to many. An industry veteran of over ten years, Tommy most recently drove printer sales on behalf of Mimaki in the LA region. He has also worked for Piedmont Plastics and Intelicoat Technologies in sales roles.
Tommy’s position supports his colleagues in PA and GA enabling Contra Vision to service its national distribution network and printers across the US. The appointment is well timed. With new products in development and interest in see-through graphics growing strongly, Tommy immediately has a fast-filling diary.
When he’s not spreading the word for Contra Vision and supporting its customers, Tommy “relaxes” on his Triumph motorcycle. “I’m delighted to be joining Contra Vision at a time when the company is growing strongly and when it has so much to share with new products and applications,” he says. “I’m really looking forward to meeting our distributors and other customers and I’m ready to do what it takes to support them.”