See-Through Graphics Looking Good at Goodwood

The Festival of Speed is the largest motoring garden party in the world – a unique weekend that brings together an impossibly heady mix of cars, brands, stars and motor sport ‘royalty’ to create the largest car culture event in the world. Held in the immaculate grounds of Goodwood House, this annual hill-climb event is a true celebration of motor sport and all things automotive.

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Tag Heuer provide the chronographs for racing timing and their luxury personal watches use the same high technology developed for motor racing. Keen to maximise their impact at this prestige event Tag Heuer offered a brand experience marquee at the event , providing visitors with the chance to familiarise themselves with their products.

Using a Losberger built tent with large glass window areas Tag Heuer tasked Octink with providing high quality brand messages which could be applied to the windows without compromising either light inside the structure or the ability to see through to the outside. It was also necessary to keep a spacious feeling within the structure. The well-thought out design involved printing the area of Contra Vision® Performance™ perforated window film around the images black, allowing some through-vision from the outside into the tent and making the images ‘float’ in the centre of the window. Images featured well known racing drivers such as Louis Hamilton, and Tag Heuer watches.

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Augmented reality in the real world. See-through graphics show their potential

Octink, used its extensive knowledge of see- through graphic options to propose Contra Vision®Performance™ White on Black perforated window film as the ideal solution which was applied to the exterior of the marquee windows. The client was able to promote a strong brand message on its marquee whilst visitors to the area were able to see out and enjoy the hospitality and brand experience on offer.

Mike Freely, Managing Director of Octink comments –

“We regularly work with high end brands such as Tag Heuer and always search for the best signage and display solutions to meet our client’s requirements. Once again Contra Vision provided the solution and both we and our client were delighted with the result.”

http://www.octink.com

Contra Vision® BACKLITE™ – Seen and Seen Through 24/7

Visitors arriving by train at Stratford Station, the main public transport hub for the Olympics and Paralympics, were greeted by an eye-catching and dramatic wrap of the entire station, which featured the Lloyds’ TSB ‘For the Journey’ campaign and was made possible by using Contra Vision® BACKLITE™ patented technology.

This campaign was able to use see- through graphics to take advantage of the sheer scale of the building to promote the brand message, and visually showcase boxing and other individual Olympic sports such as the pole vault and hurdles.

Contra Vision® BACKLITE™ clearly seen in the hours of darkness

As a tier one sponsor of London 2012, Lloyds TSB took the opportunity to make a bold visual statement by wrapping the station with graphics which reflected some of the sports included in the games. This was a first, for Lloyds TSB, for space advertiser, CBS Outdoor and for Contra Vision who supplied the material which enables such striking see- through graphics.

Contra Vision® BACKLITE™ Impact on grand scale

As our photos show, this was a dramatic and visually striking use of see- through graphics which utilised Contra Vision® BACKLITE™ technology with Contra Vision® Performance™ Translucent White perforated window film to give the graphics 24 hour impact. This was important to maintain visibility for spectators returning to Stratford Station at dusk and later when conventional one-way vision graphics would not be visible because the light from inside the station passing through the holes on White and Black perforated material would swamp the graphics.

Visitors arriving at the station could see outside, thus avoiding the claustrophobic effect of solid window graphics. In addition the Contra Vision® BACKLITE™ technology allows a subtle ghost of the printed image to be seen from the inside, which extended the Lloyds TSB brand message with its distinctive colours and cartoon graphic style subtly displayed to those within the station. An additional benefit of using Contra Vision® Performance™ perforated window film was that the images were both easy to apply and remove after the games.

Contra Vision® BACKLITE™ A faint ghost image seen from inside

The images were printed on Contra Vision® materials by VGL and CBS Outdoor worked with Rainey Kelly, MEC and Kinetic to create this stunning application. Both the client and the agency were delighted with the outcome. Seven out of the ten million visitors to London 2012 passed through Stratford Station and will have seen these graphics. Roland Hill, Chairman and Managing Director of Contra Vision commented –

“Using Contra Vision® BACKLITE™ enabled visitors to see these images day and night and we are delighted that our products were able to add to the visual impact of the brand messages around the Olympic Park. This large scale wrap wonderfully showcases Contra Vision® BACKLITE™ when 24 hour visibility is required and we are thrilled to have played our part in adding to the visual impact of the Olympic experience.“

For further information, contact Contra Vision http://www.contravision.com