FESPA transforms American school bus to promote the possibilities of print
When FESPA wanted to continue its engagement with potential buyers of print, they approached Contra Vision, as originators of see-through graphics to become an official print partner for the launch of the FESPA Print Inspiration Rally, an initiative to connect interior designers, architects and creative professionals with innovative examples of wide format print to inspire them to see print as a creative and effective solution to many briefs.
Print Inspiration Rally takes the form of an American school bus, with artwork designed by decorated by Spanish interior design agency Egue y Seta using wide format print examples to demonstrate the surprising and exciting effects achievable with print. Applications shown will include printing on glass, wood and metal, textile, soft furnishings, ceramics and many more. A host of manufacturers have contributed to the project including: EFI, Epson, Roland, Agfa and CMA imaging, as well as printers such as ARC.
FESPA approached Contra Vision in September 2014 for assistance and we have been delighted to donate the material, Contra Vision ® Performance™ in 40% transparency which has been used on the bus windows, the printing was done by long established print partners, Flying Monk.
Contra Vision supplied the material which allows for the graphics to be carried over the windows of the bus, ensuring the images are wrapped around the vehicle while maintaining vision out.
Importantly this promotes the power of see-through graphics and the role printers can play in offering innovative ways of assisting clients to promote their messages, not just across traditional formats but on whole vehicle or building wraps.
Print Inspiration Rally’s first stop will be ESMA’s Printed Interior Decoration event, from 26-27 November 2014 in Düsseldorf, Germany. Here, Sean Holt, FESPA General Secretary, will host a presentation to launch the initiative, setting out the rationale behind it and how interior decoration is a growth area for printers. Visitors to the event will be able to join FESPA on board for a tour of the bus to explore the different printed applications.
After Printed Interior Decoration, FESPA’s Print Inspiration Rally will continue to tour various interior and creative events before culminating in Cologne, Germany for FESPA 2015, 18-22 May 2015.
Duncan MacOwan, Head of Events and New Media, FESPA, who spearheaded the project, comments: “Print Inspiration Rally is a fantastic visual illustration of print used to decorate materials and surfaces in ways designers and their clients may not have previously considered to transform any environment. As an exhibition organiser we know that the best way to see innovative opportunities and applications is up front and personal. Seeing is believing!
“We deepened our relationship with specifiers of print at FESPA 2013 in London with Creative Corner and we aim to continue this engagement with Print Inspiration Rally by taking outstanding examples of print directly to designers. Incorporating print projects sourced from our global print community also provides PSPs with an opportunity to capture the attention of potential buyers and illustrate their best work.”
Print Inspiration Rally is made possible by FESPA’s Profit for Purpose programme, which reinvests profits from FESPA events to support its global print community by nurturing demand for print and educating specifiers to print’s creative possibilities.
Roger Hill, Managing Director of Contra Vision commented, ‘ The team at Contra Vision are delighted to support this initiative and proud that FESPA sought out our material for this initiative, ensuring the best possible results for this important promotional vehicle. ’
To discover more about the Print Inspiration Rally, visit: www.rally.fespa.com