GOING TO THE RACES – WITH CONTRA VISION

Advertising at the Point of Sale reaches a new audience thanks to Remote Possibilities’ pods – and Contra Vision®…

Cheltenham is home to the Cheltenham Festival, one of the biggest fixtures in the UK horse racing calendar and it’s also where Remote Possibilities and Bigger Printing have their roots.

Remote Possibilities is a specialist in portable architecture. The company’s Pod system delivers “immediate event environments” which can be conveniently transported to site, wheeled into place and plugged in. Pods’ interiors can be fully customised so they fulfil a need for a range of applications including box-offices, pop-up galleries and support for experiential events. Pods can be delivered and deployed within a day on the UK mainland.

Remote Possibilities recently worked with The Jockey Club, Cheltenham Borough Council and Bigger Printing to provide Pod-based ticket sales box-offices located near Cheltenham Station and in the town’s high street promoting the Cheltenham Festival and selling tickets to passing pedestrians.

Contra Vision and Cheltenham Festival 2018

Pods appearing out of the blue are conspicuous things in and of themselves. To ensure The Festival got its fair share of the promotional bandwidth and celebrity, Contra Vision® was used, so transforming the installed Pods into stand-out temporary advertising structures.

Given the short-term nature of the promotion and the need for the highest quality print, Contra Vision® Campaign perforated window film was specified for the job. Printed on Bigger Printing’s Oce Arizona 360, the eye-catching graphics delivered a practically uninterrupted view to the outside for anyone inside the Pod, and those on the outside couldn’t fail to see the printed creative promoting The Festival from any vantage point in the locality.

Contra Vision® Campaign™ 30% perforated material features a special adhesive which made application of the printed promotional advertisements simple enough for Remote Possibilities’ staff to undertake themselves. Removing the applied Contra Vision® Campaign™ material is a simple undertaking too – all that remains is a positive impression of the promotion, and not a trace of adhesive.

Contra Vision and Cheltenham FestivalRemote Possibilities’ Pods are hard to miss when they land. With Contra Vision®, they bring potent advertising campaigns to areas where opportunities for such campaigns would otherwise be difficult or impossible.

 

Iconic Balenciaga gowns transform the windows of the May Fair Hotel

Balenciaga Window Graphics at the May Fair Hotel. London

Known as ‘The Master’ of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

To reflect the impact of the creative genius behind the brand, the V&A Museum worked with their partners to hold a Balenciaga: Shaping Fashion exhibition running from May 2017 to February 2018. The event is the first UK exhibition to explore the work and legacy of the Spanish couturier, showcasing over 100 garments and hats crafted by Balenciaga, his protégés and contemporary designers working in the same innovative way today. It examines Balenciaga’s work from the 1950s and 1960s when he dressed some of the most renowned women of the age and became revered by his contemporaries, including Christian Dior and Coco Chanel.

Rose Design, was charged with developing a marketing campaign to promote the exhibition at the V&A, and worked with WithPrint, Somerset, to offer various ideas including covering the windows of the prestigious May Fair Hotel, London. It was important that the experience of the guests in the hotel were not disrupted and that their views into the street were not drastically affected by the graphics. The hotel was also keen to keep the exterior windows clean and avoid covering the whole panes of glass. Contra Vision® Campaign 40% perforated window film was chosen as the best product to satisfy these requirements. From the inventors of see-through window graphics, the innovative one-way vision characteristics of Contra Vision® enable detailed images to be applied to any clear glass surface without negatively impacting the internal environment.

Internal view through the graphics

Talking about the application in more detail, Alan Smith of WithPrint commented, “The design features intricate dresses that were produced on our large format UV printer. They were then shape-cut and carefully packed. As Contra Vision® is applied dry to the windows, it helped us move quickly and install the graphics with minimal disruption to the hotel, their staff and of course most importantly the guests.”

On completion the hotel staff commented that the graphics ‘Looked amazing” and “it was almost as if the dresses were on display in real life.” They also had several guests admiring the graphics and asking about the exhibition during the install process.

It is fair to say that the combined creative talents and attention to detail of Rose Design and WithPrint perfectly encapsulates the creativity and genius of Cristóbal Balenciaga in a show-stopping application, illustrating beautifully how transformative qualities of Contra Vision® window graphics can be.

Inspirational WW1 poetry on an epic Contra Vision canvas

100 years after it began, those who fought in one of the bloodiest battles of World War One have been remembered today. As a tribute we wanted to re-post an application where Contra Vision provided a canvas for a WW1 commemoration on an epic scale…..

Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.

The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.

The contribution played by Contra Vision was that the design agency, The Creative Place, used Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen, with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.

Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .

Contra Vision North America, Inc. appoints Director of Business Development

Director of Business Development

Eric Bartosz Director of Business Development

Contra Vision North America, Inc. announces the appointment of Eric Bartosz to the position of Director of Business Development. Bartosz is a 20 year veteran of the print industry and, prior to joining Contra Vision North America, Inc., worked with Windsor Marketing Group where he served as Vice President of National Accounts partnering with top US retailers on developing and executing their in-store visual merchandising campaigns. Previously, Bartosz was the Northeast Regional Sales Manager for Clear Focus Imaging and worked extensively with the distribution, printer and end-user channels on window graphic applications.

Bartosz obtained his Bachelor of Science in Business Management at St. John’s University and earned his MBA at DeSales University with a concentration in Marketing.

Bartosz is based in Pennsylvania and will cover the North East, working with other members of the sales and customer service team, Pat Henrietta in Tennessee, Gary Stoltenberg in California and Emily Seawell based in the Atlanta office, all supporting printers, distributors and clients throughout North America.

Bartosz comments, “I’m thrilled to be joining the Contra Vision team and I look forward to helping contribute to the rich history of industry innovation and expertise for which the company has become so renowned over the years.  We live in an exciting era for see-through graphics and Contra Vision North America, Inc. is extremely well suited to help clients deliver their brand messages across the spectrum of glass applications where creativity continues to extend the medium into new areas”.

Van Duinkerken Sport & Kamperen Window Graphics

Contra Vision Facade at Van Duinkerken Sport & Kamperen
Van Duinkerken Sport & Kamperen, a sport and outdoor pursuits retailer, approached Printhouse as they wanted to ensure that their new Outdoor Sports & Camping store would be noticed. Their new location, next to a busy highway, meant that lots of potential customers were passing every day, so there was a real value in attracting attention.

View Through Contra Vision Window Film
Contra Vision® was chosen as the unique one-way characteristics of perforated window film allow designers to create stunning effects on glass without losing the valuable daylight coming in

Read more….

WRc Building Wrap

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As part of a combined effort, iDeal Displays worked with Corporate Events’ Project Manager to produce over 400 metres of print for both the exterior and interior. WRc’s offices presented a unique challenge due to the architectural design and the fact that they are constructed predominantly from glass. Corporate Events wanted something that would provide visible impact but also allow natural light into the workspace.  The graphics featured Contra  Vision®Performance™ in a 30 percent transparency. The unique one-way characteristics of Contra Vision provides the optimum balance between vibrancy of image, see-through vision and privacy.

 

Teams from both businesses worked together to install the graphics to 87 exterior windows. Factors such as scale, the weather and grassy areas meant this installation phase took place over a week and involved the use of trackway and high reach plant equipment. Find out more…

An innovative use of Contra Vision® sees Kate Hudson supersized

Creating a standout campaign in a busy retail environment is always a challenge, already distracted consumers are so bombarded with messages that they often become immune to the promotions around them. Getting cut through often requires a different approach. The best promotions combine creative ideas with a detailed understanding of the mind-set of the consumers and the surrounding environment.

Elevator wrap promotes the new Ann Taylor Concession in New York

Elevator wrap promotes the new Ann Taylor Concession in New York

In a busy shopping environment most promotions are at eye level making this a very cluttered space, so by looking higher and creating something much larger you ensure that the promotion is seen from a distance and less likely to be missed. This is a great example by Fusion Imaging using both scale and originality. Designing a wrap of the huge glass elevator shaft in the centre of the shopping concourse ensured that the promotion would be seen from all sides and by more consumers.

The result was an impressive promotion for their client Ann Taylor with the very glamorous Kate Hudson taking centre stage. In addition to creating a stunning campaign for the Ann Taylor brand, the promotion has been highly successful in driving footfall to the Ann Taylor concession in Bloomingdales, New York.

The unique qualities of see-through graphics make it the ideal product for environments with large areas of glass. Using a solid material would have blocked out all natural daylight and obscured the view making the elevator feel very dark and claustrophobic. Choosing Contra Vision® Performance™, white on black material with 30% transparency ensured the image had real impact and that shoppers inside the elevator were able to see out. This proves yet again that see-through graphics can be added to any store window or glass fronted element to provide a sensational branding or promotion piece.

Kate Husdon Lift WB 30 USA (2)