LANDMARK SCALE PROMOTION FOR SPORT RELIEF

Contra Vision® BACKLITE™ window graphics help promote a great, national cause…

Sport Relief raises money to help people live happier, healthier, safer lives. It’s a great cause and one that is well known in households across the UK. Working with corporate partners, of which one is the BBC, Sport Relief promotes a range of fundraising activities and events, fronted by television and sporting celebrities, and culminating in an exciting televised night of entertainment on BBC One.

Sport Relief Contra Vision One Way Perforated Vinyl

Part of this year’s promotional spectrum included a landmark-scale Contra Vision® installation on the massive glazed fascia of the BBC’s, the UK’s largest national broadcasting channel, studios at Media City in Manchester.

Sport Relief 2018 TW30 (1)Sport Relief 2018 TW30 (3)

The installation, which dominates the building, was the work of The Creative Place, based in Watford.  Starting with the Sports Relief brand elements, the team at The Creative Place designed a head-turning graphic with the intention of raising awareness of the televised event which was being broadcast from Media City for the first time.  All of the graphics were printed in-house and contour-cut prior to application using a Zund digital cutter and installed by their in-house installation team.

The Creative Place used Contra Vision® BACKLITE™ perforated translucent window film for the project.  Contra Vision® BACKLITE™ features a novel construction which delivers stand-out impact when seen from the design side of the graphic even in difficult lighting conditions after dark.  From the inside, a view through the graphic is maintained and so is the open feel of the area behind the gigantic glazed fascia.

The Creative Place has worked for the BBC for over a decade and its promotion of Sport Relief certainly achieved its goals. Landmark-scale impact using glazed surfaces that would be out-of-bounds for solid graphics invite more applications in place-branding and event promotion.

Events being what they are, the installation was a temporary one.  However, Contra Vision played its part over the total life of the graphic.  Available from the only specialist in one-way vision graphics, Contra Vision® BACKLITE™ features a specialist adhesive that makes application easy, and removal quick, clean and trouble free.  All that remained when the promotional graphics were removed, was an enduring memory of an effective promotion and not a trace of adhesive.

 

GOING TO THE RACES – WITH CONTRA VISION

Advertising at the Point of Sale reaches a new audience thanks to Remote Possibilities’ pods – and Contra Vision®…

Cheltenham is home to the Cheltenham Festival, one of the biggest fixtures in the UK horse racing calendar and it’s also where Remote Possibilities and Bigger Printing have their roots.

Remote Possibilities is a specialist in portable architecture. The company’s Pod system delivers “immediate event environments” which can be conveniently transported to site, wheeled into place and plugged in. Pods’ interiors can be fully customised so they fulfil a need for a range of applications including box-offices, pop-up galleries and support for experiential events. Pods can be delivered and deployed within a day on the UK mainland.

Remote Possibilities recently worked with The Jockey Club, Cheltenham Borough Council and Bigger Printing to provide Pod-based ticket sales box-offices located near Cheltenham Station and in the town’s high street promoting the Cheltenham Festival and selling tickets to passing pedestrians.

Contra Vision and Cheltenham Festival 2018

Pods appearing out of the blue are conspicuous things in and of themselves. To ensure The Festival got its fair share of the promotional bandwidth and celebrity, Contra Vision® was used, so transforming the installed Pods into stand-out temporary advertising structures.

Given the short-term nature of the promotion and the need for the highest quality print, Contra Vision® Campaign perforated window film was specified for the job. Printed on Bigger Printing’s Oce Arizona 360, the eye-catching graphics delivered a practically uninterrupted view to the outside for anyone inside the Pod, and those on the outside couldn’t fail to see the printed creative promoting The Festival from any vantage point in the locality.

Contra Vision® Campaign™ 30% perforated material features a special adhesive which made application of the printed promotional advertisements simple enough for Remote Possibilities’ staff to undertake themselves. Removing the applied Contra Vision® Campaign™ material is a simple undertaking too – all that remains is a positive impression of the promotion, and not a trace of adhesive.

Contra Vision and Cheltenham FestivalRemote Possibilities’ Pods are hard to miss when they land. With Contra Vision®, they bring potent advertising campaigns to areas where opportunities for such campaigns would otherwise be difficult or impossible.

 

Iconic Balenciaga gowns transform the windows of the May Fair Hotel

Balenciaga Window Graphics at the May Fair Hotel. London

Known as ‘The Master’ of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

To reflect the impact of the creative genius behind the brand, the V&A Museum worked with their partners to hold a Balenciaga: Shaping Fashion exhibition running from May 2017 to February 2018. The event is the first UK exhibition to explore the work and legacy of the Spanish couturier, showcasing over 100 garments and hats crafted by Balenciaga, his protégés and contemporary designers working in the same innovative way today. It examines Balenciaga’s work from the 1950s and 1960s when he dressed some of the most renowned women of the age and became revered by his contemporaries, including Christian Dior and Coco Chanel.

Rose Design, was charged with developing a marketing campaign to promote the exhibition at the V&A, and worked with WithPrint, Somerset, to offer various ideas including covering the windows of the prestigious May Fair Hotel, London. It was important that the experience of the guests in the hotel were not disrupted and that their views into the street were not drastically affected by the graphics. The hotel was also keen to keep the exterior windows clean and avoid covering the whole panes of glass. Contra Vision® Campaign 40% perforated window film was chosen as the best product to satisfy these requirements. From the inventors of see-through window graphics, the innovative one-way vision characteristics of Contra Vision® enable detailed images to be applied to any clear glass surface without negatively impacting the internal environment.

Internal view through the graphics

Talking about the application in more detail, Alan Smith of WithPrint commented, “The design features intricate dresses that were produced on our large format UV printer. They were then shape-cut and carefully packed. As Contra Vision® is applied dry to the windows, it helped us move quickly and install the graphics with minimal disruption to the hotel, their staff and of course most importantly the guests.”

On completion the hotel staff commented that the graphics ‘Looked amazing” and “it was almost as if the dresses were on display in real life.” They also had several guests admiring the graphics and asking about the exhibition during the install process.

It is fair to say that the combined creative talents and attention to detail of Rose Design and WithPrint perfectly encapsulates the creativity and genius of Cristóbal Balenciaga in a show-stopping application, illustrating beautifully how transformative qualities of Contra Vision® window graphics can be.

Inspirational WW1 poetry on an epic Contra Vision canvas

100 years after it began, those who fought in one of the bloodiest battles of World War One have been remembered today. As a tribute we wanted to re-post an application where Contra Vision provided a canvas for a WW1 commemoration on an epic scale…..

Contra Vision was delighted to play a part in HONOUR, a stunning outdoor event inspired by WW1 poets and the memories of men and women from the North West affected by the conflict of 1914 to 1918 which featured hundreds of choral singers and a large scale digital projection on The Quays, Greater Manchester’s waterfront on Saturday 2nd August 2014.

The centrepiece was an emotionally-charged performance by a ‘Super Choir’ of hundreds of amateur singers, who performed a specially written piece by acclaimed composer Andy Smith and conducted by renowned Choral Director, Jeff Borradaile. Choirs from across the region and individual volunteers assembled to perform the largest outdoor event of its kind this year.

The contribution played by Contra Vision was that the design agency, The Creative Place, used Contra Vision® BACKLITE™ perforated window film to transform the MediaCity buildings into a giant projection screen, with images visible from both inside and outside the building. The images led audiences through the experience of war, from young men signing up to serve in battle, to the feeling of claustrophobic damp in the trenches, the fears of the families left behind and the fear of going over the top. A blaze of fireworks transported audiences from the tranquillity of peacetime to the battlefields of the Western Front to remember the millions of military and civilian lives lost.

Artists including Creative Director, Craig Morrison, German duo Hartung Trenz and Wales-based animator Sean Vicary were invited to use projected text and carefully curated imagery to tell the story in a way which engaged people of all ages and provided a communal reflection on the 100th anniversary of the outbreak of World War One .

Cold weather ahead!

Even when the temperature dips Contra Vision performs

As Winter approaches and temperatures start to drop have you considered whether you are applying perforated window film that can cope with the cold?

All self-adhesive vinyl including perforated window films have a minimum application temperature. Extreme temperatures can affect the performance of the face film and adhesive and low temperatures can make installation difficult, if not impossible. If temperatures are below the minimum application temperature the adhesive can become brittle resulting in the material failing to bond effectively to the glass.

Extensive testing has shown that Contra Vision® Performance™ and Contra Vision® Campaign™ perforated window films can be applied reliably at 5°C/41°F.

This is considerably lower than most other perforated window films, which typically have minimum application temperatures of 10°C/50°F.

The minimum application temperature of 5°C/41°F refers to the temperature of the glass, not the air temperature, as the temperature of the glass can remain lower than the surrounding air. We recommend that in cold weather Contra Vision® perforated windows films are applied in the afternoon, preferably after the windows have been warmed by the sun. Temperature should not drop below 0°C/32°F within 2 hours of application and not drop below -5°C/23°F within 24 hours of application. The use of a heat gun to warm the surface of a window is not recommended as this may cause the glass to crack.

In the winter months storage temperatures can significantly drop and we recommend that the material is warmed to room temperature well before application. The same applies when transporting graphics, the material being allowed to reach room temperature before application, particularly if left in a cold vehicle overnight.

During application, ensure that the surface is dry and free from any condensation. Thoroughly clean the surface from dust, grease or any contamination that could affect the adhesion of the material. Do not use a chemical adhesion promoter. Application must be dry, ensuring that the graphics are cut back from the edge of the window by 1-3mm (3/16”-1/8”) and that all joins are butt joins. Do not overlap. We recommend that the graphics are not cleaned for a minimum of 24 hours after installation.

Last paragraph – In extreme climates, temperatures may never reach our minimum application of 5°C/41°F. In this case the use of inside mount perforated window films such as Contra Vision® Performance™ Clear perforated window film or Contra Vision® Sprint™ will help overcome this issue.

Please do not hesitate to contact us if you require any further information.

 

 

 

YMCA transformed for Royal Opening by All Signs

The Chris Bryant Centre, a new wing of the YMCA complex in Erdington, Birmingham, harnessed the unique see-through characteristics of Contra Vision® to transform their entrance prior to the official opening by HRH Princess Anne. In order to incorporate their visual identity onto the physical building vibrant block colours were printed onto Contra Vision® one-way material which ensured that the exterior could be transformed without compromising the interior environment.

Kevin Willis, Business Development Manager, All Signs commented,

“The YMCA brand is associated with community, care, service and fun. By using Contra Vision® Performance™ to badge the entrance to this new building, we were able to create a strong visual identity reflecting the organisation’s values. The material was easy to print and apply, working to timescales which ensured the entrance was vibrant and welcoming not just for its official opening but for years to come.”

Contra Vision adds colour to the facade

Contra Vision adds colour to the facade

Van Duinkerken Sport & Kamperen Window Graphics

Contra Vision Facade at Van Duinkerken Sport & Kamperen
Van Duinkerken Sport & Kamperen, a sport and outdoor pursuits retailer, approached Printhouse as they wanted to ensure that their new Outdoor Sports & Camping store would be noticed. Their new location, next to a busy highway, meant that lots of potential customers were passing every day, so there was a real value in attracting attention.

View Through Contra Vision Window Film
Contra Vision® was chosen as the unique one-way characteristics of perforated window film allow designers to create stunning effects on glass without losing the valuable daylight coming in

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