Being located on a busy highway can often mean store fronts go unnoticed. Therefore attracting as much attention as possible is key to communicating your products and services and getting potential new customers off the highway and through the door.
The Montgomeryville Cycle Center in Hatfield, Pennsylvania, situated on the PA 309 took advantage of their full height windows and with the help of Admark Printing Inc., transformed them into bright colorful billboards targeting passing bikers and potential new customers, to pull off the road and into the dealership.
Instead of using opaque window graphics, that would obstruct daylight passing into the Cycle Centre and give customers an off-putting claustrophobic experience, Admark opted to use Contra Vision® Campaign™ perforated window film in 40% transparency.
The use of perfoated window film allowed them to have striking images of their latest motorcycles on the roadside, while still allowing daylight into the showroom. The clear view out also benefitted the Montgomeryville Cycle sales teams as they could see any new customers pull up onto the forecourt. A definite win win.
As with all auto dealerships, brands launch new makes and models on a regular basis. Contra Vision offers a range of short-term perforated window films making it the ideal product for seasonal promotions and changeable point of purchase graphics.
Futher information about Contra Vision’s range of perofated window films can be found here.