LANDMARK SCALE PROMOTION FOR SPORT RELIEF

Contra Vision® BACKLITE™ window graphics help promote a great, national cause…

Sport Relief raises money to help people live happier, healthier, safer lives. It’s a great cause and one that is well known in households across the UK. Working with corporate partners, of which one is the BBC, Sport Relief promotes a range of fundraising activities and events, fronted by television and sporting celebrities, and culminating in an exciting televised night of entertainment on BBC One.

Sport Relief Contra Vision One Way Perforated Vinyl

Part of this year’s promotional spectrum included a landmark-scale Contra Vision® installation on the massive glazed fascia of the BBC’s, the UK’s largest national broadcasting channel, studios at Media City in Manchester.

Sport Relief 2018 TW30 (1)Sport Relief 2018 TW30 (3)

The installation, which dominates the building, was the work of The Creative Place, based in Watford.  Starting with the Sports Relief brand elements, the team at The Creative Place designed a head-turning graphic with the intention of raising awareness of the televised event which was being broadcast from Media City for the first time.  All of the graphics were printed in-house and contour-cut prior to application using a Zund digital cutter and installed by their in-house installation team.

The Creative Place used Contra Vision® BACKLITE™ perforated translucent window film for the project.  Contra Vision® BACKLITE™ features a novel construction which delivers stand-out impact when seen from the design side of the graphic even in difficult lighting conditions after dark.  From the inside, a view through the graphic is maintained and so is the open feel of the area behind the gigantic glazed fascia.

The Creative Place has worked for the BBC for over a decade and its promotion of Sport Relief certainly achieved its goals. Landmark-scale impact using glazed surfaces that would be out-of-bounds for solid graphics invite more applications in place-branding and event promotion.

Events being what they are, the installation was a temporary one.  However, Contra Vision played its part over the total life of the graphic.  Available from the only specialist in one-way vision graphics, Contra Vision® BACKLITE™ features a specialist adhesive that makes application easy, and removal quick, clean and trouble free.  All that remained when the promotional graphics were removed, was an enduring memory of an effective promotion and not a trace of adhesive.

 

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