Advertising at the Point of Sale reaches a new audience thanks to Remote Possibilities’ pods – and Contra Vision®…
Cheltenham is home to the Cheltenham Festival, one of the biggest fixtures in the UK horse racing calendar and it’s also where Remote Possibilities and Bigger Printing have their roots.
Remote Possibilities is a specialist in portable architecture. The company’s Pod system delivers “immediate event environments” which can be conveniently transported to site, wheeled into place and plugged in. Pods’ interiors can be fully customised so they fulfil a need for a range of applications including box-offices, pop-up galleries and support for experiential events. Pods can be delivered and deployed within a day on the UK mainland.
Remote Possibilities recently worked with The Jockey Club, Cheltenham Borough Council and Bigger Printing to provide Pod-based ticket sales box-offices located near Cheltenham Station and in the town’s high street promoting the Cheltenham Festival and selling tickets to passing pedestrians.
Pods appearing out of the blue are conspicuous things in and of themselves. To ensure The Festival got its fair share of the promotional bandwidth and celebrity, Contra Vision® was used, so transforming the installed Pods into stand-out temporary advertising structures.
Given the short-term nature of the promotion and the need for the highest quality print, Contra Vision® Campaign™ perforated window film was specified for the job. Printed on Bigger Printing’s Oce Arizona 360, the eye-catching graphics delivered a practically uninterrupted view to the outside for anyone inside the Pod, and those on the outside couldn’t fail to see the printed creative promoting The Festival from any vantage point in the locality.
Contra Vision® Campaign™ 30% perforated material features a special adhesive which made application of the printed promotional advertisements simple enough for Remote Possibilities’ staff to undertake themselves. Removing the applied Contra Vision® Campaign™ material is a simple undertaking too – all that remains is a positive impression of the promotion, and not a trace of adhesive.
Remote Possibilities’ Pods are hard to miss when they land. With Contra Vision®, they bring potent advertising campaigns to areas where opportunities for such campaigns would otherwise be difficult or impossible.