LANDMARK SCALE PROMOTION FOR SPORT RELIEF

Contra Vision® BACKLITE™ window graphics help promote a great, national cause…

Sport Relief raises money to help people live happier, healthier, safer lives. It’s a great cause and one that is well known in households across the UK. Working with corporate partners, of which one is the BBC, Sport Relief promotes a range of fundraising activities and events, fronted by television and sporting celebrities, and culminating in an exciting televised night of entertainment on BBC One.

Sport Relief Contra Vision One Way Perforated Vinyl

Part of this year’s promotional spectrum included a landmark-scale Contra Vision® installation on the massive glazed fascia of the BBC’s, the UK’s largest national broadcasting channel, studios at Media City in Manchester.

Sport Relief 2018 TW30 (1)Sport Relief 2018 TW30 (3)

The installation, which dominates the building, was the work of The Creative Place, based in Watford.  Starting with the Sports Relief brand elements, the team at The Creative Place designed a head-turning graphic with the intention of raising awareness of the televised event which was being broadcast from Media City for the first time.  All of the graphics were printed in-house and contour-cut prior to application using a Zund digital cutter and installed by their in-house installation team.

The Creative Place used Contra Vision® BACKLITE™ perforated translucent window film for the project.  Contra Vision® BACKLITE™ features a novel construction which delivers stand-out impact when seen from the design side of the graphic even in difficult lighting conditions after dark.  From the inside, a view through the graphic is maintained and so is the open feel of the area behind the gigantic glazed fascia.

The Creative Place has worked for the BBC for over a decade and its promotion of Sport Relief certainly achieved its goals. Landmark-scale impact using glazed surfaces that would be out-of-bounds for solid graphics invite more applications in place-branding and event promotion.

Events being what they are, the installation was a temporary one.  However, Contra Vision played its part over the total life of the graphic.  Available from the only specialist in one-way vision graphics, Contra Vision® BACKLITE™ features a specialist adhesive that makes application easy, and removal quick, clean and trouble free.  All that remained when the promotional graphics were removed, was an enduring memory of an effective promotion and not a trace of adhesive.

 

GOING TO THE RACES – WITH CONTRA VISION

Advertising at the Point of Sale reaches a new audience thanks to Remote Possibilities’ pods – and Contra Vision®…

Cheltenham is home to the Cheltenham Festival, one of the biggest fixtures in the UK horse racing calendar and it’s also where Remote Possibilities and Bigger Printing have their roots.

Remote Possibilities is a specialist in portable architecture. The company’s Pod system delivers “immediate event environments” which can be conveniently transported to site, wheeled into place and plugged in. Pods’ interiors can be fully customised so they fulfil a need for a range of applications including box-offices, pop-up galleries and support for experiential events. Pods can be delivered and deployed within a day on the UK mainland.

Remote Possibilities recently worked with The Jockey Club, Cheltenham Borough Council and Bigger Printing to provide Pod-based ticket sales box-offices located near Cheltenham Station and in the town’s high street promoting the Cheltenham Festival and selling tickets to passing pedestrians.

Contra Vision and Cheltenham Festival 2018

Pods appearing out of the blue are conspicuous things in and of themselves. To ensure The Festival got its fair share of the promotional bandwidth and celebrity, Contra Vision® was used, so transforming the installed Pods into stand-out temporary advertising structures.

Given the short-term nature of the promotion and the need for the highest quality print, Contra Vision® Campaign perforated window film was specified for the job. Printed on Bigger Printing’s Oce Arizona 360, the eye-catching graphics delivered a practically uninterrupted view to the outside for anyone inside the Pod, and those on the outside couldn’t fail to see the printed creative promoting The Festival from any vantage point in the locality.

Contra Vision® Campaign™ 30% perforated material features a special adhesive which made application of the printed promotional advertisements simple enough for Remote Possibilities’ staff to undertake themselves. Removing the applied Contra Vision® Campaign™ material is a simple undertaking too – all that remains is a positive impression of the promotion, and not a trace of adhesive.

Contra Vision and Cheltenham FestivalRemote Possibilities’ Pods are hard to miss when they land. With Contra Vision®, they bring potent advertising campaigns to areas where opportunities for such campaigns would otherwise be difficult or impossible.

 

Iconic Balenciaga gowns transform the windows of the May Fair Hotel

Balenciaga Window Graphics at the May Fair Hotel. London

Known as ‘The Master’ of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

To reflect the impact of the creative genius behind the brand, the V&A Museum worked with their partners to hold a Balenciaga: Shaping Fashion exhibition running from May 2017 to February 2018. The event is the first UK exhibition to explore the work and legacy of the Spanish couturier, showcasing over 100 garments and hats crafted by Balenciaga, his protégés and contemporary designers working in the same innovative way today. It examines Balenciaga’s work from the 1950s and 1960s when he dressed some of the most renowned women of the age and became revered by his contemporaries, including Christian Dior and Coco Chanel.

Rose Design, was charged with developing a marketing campaign to promote the exhibition at the V&A, and worked with WithPrint, Somerset, to offer various ideas including covering the windows of the prestigious May Fair Hotel, London. It was important that the experience of the guests in the hotel were not disrupted and that their views into the street were not drastically affected by the graphics. The hotel was also keen to keep the exterior windows clean and avoid covering the whole panes of glass. Contra Vision® Campaign 40% perforated window film was chosen as the best product to satisfy these requirements. From the inventors of see-through window graphics, the innovative one-way vision characteristics of Contra Vision® enable detailed images to be applied to any clear glass surface without negatively impacting the internal environment.

Internal view through the graphics

Talking about the application in more detail, Alan Smith of WithPrint commented, “The design features intricate dresses that were produced on our large format UV printer. They were then shape-cut and carefully packed. As Contra Vision® is applied dry to the windows, it helped us move quickly and install the graphics with minimal disruption to the hotel, their staff and of course most importantly the guests.”

On completion the hotel staff commented that the graphics ‘Looked amazing” and “it was almost as if the dresses were on display in real life.” They also had several guests admiring the graphics and asking about the exhibition during the install process.

It is fair to say that the combined creative talents and attention to detail of Rose Design and WithPrint perfectly encapsulates the creativity and genius of Cristóbal Balenciaga in a show-stopping application, illustrating beautifully how transformative qualities of Contra Vision® window graphics can be.

New Products & Innovations | Review of 2017

Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower’.

It has been an exciting year for Contra Vision, the only specialists leading the market in one-way vision window graphics. As a company that continues to invent and innovate, 2017 saw the technical preview and launch of a selection of break-through innovations at the world’s top print shows. These additions to our unrivalled range of one-way vision graphics certainly makes Steve’s statement stand true.

Contra VisionContra Vision SGIA EXPOContra Vision® HD Performance™ got its first showcase at Fespa, Hamburg followed by PacPrint, Melbourne in May.  This revolutionary micro-perforated film features holes that are 60% smaller in area than conventional products. They create minimal disruption to the graphics, allowing sharper detail and greater visual clarity.  With 40% (60/40) transparency, Contra Vision® HD Performance™ brings the image impact associated with traditional 30% (70/30) transparency perforated products and the through-vision associated with 50% (50/50) transparency perforated products.

Look at either side from beyond arm’s length and you’ll question whether it’s perforated at all!

After officially launching at SGIA in New Orleans in October. Contra Vision® HD Performance™ is now available to purchase in North America and will be available in Europe and Australasia from February 2018.

Further information about Contra Vision® HD Performance™ can be found here.

After winning SGIA’s Product of the Year 2016 with Contra Vision® Campaign™ there has been a demand to increase our monomeric one-way vision portfolio. Listening to our loyal fan base we have expanded the choice of transparency options available and we now offer an internal mount option.  Contra Vision® Campaign™ in clear shares many of the core features of our premium Contra Vision® Performance™ range, including a thick facefilm, which together with a specially designed adhesive ensures the film is easy to remove when required.

Contra Vision

Further information about our range of Contra Vision® Campaign™ products can be found here.

Finally, SGIA saw the launch of Contra Vision CL50YYR. The first in a range of unperforated printable films for window graphics applications. Contra Vision CL50YYR Ultra Clear is a premium-quality polyester film which, when applied to glazing, retains a distortion-free view through. The product’s high optical quality and UV print receptive surface make it ideally suited to the production of printed window graphics with see-through or see-past areas allowing a view, in or out, beyond the printed matter.

Further information about Contra Vision CL50YRR Ultra Clear can be found here.

Perforated window film that works 24/7

Contra Vision® BACKLITE™Darker evenings are here.

Most graphics produced using perforated window film suffer from image fading when it’s dark outside and the interior is illuminated at night. Contra Vision® BACKLITE™ one-way vision window graphics don’t. They take advantage of interior lighting and remain visible*.

Contra Vision® BACKLITE™

Contra Vision® BACKLITE™ one- way vision window graphics printed using Contra Vision® Performance™ Translucent White perforated window film deliver round-the-clock message visibility outside. During daylight hours, a view out from the inside is maintained through a faint ‘ghosting’ image the eye sees through.

Contra Vision® BACKLITE™

Technically, Contra Vision® Performance™ Translucent White perforated window film, which is suitable for UV, Solvent, Eco-solvent and Latex technologies, features a high specification clean-remove adhesive and has a durability up to three years.

The material is available in 30% transparency (70/30), which combines excellent graphical impact with see-through capability and offers good levels of privacy and protection from solar heat gain and UV radiation.

Further information about Contra Vision® BACKLITE™ can be found here.

A “Campaign” of expansion

It has been a busy year for Contra Vision® Campaign™ after winning SGIA’s Product of the Year 2016. The award recognised the fact that this short-term (monomeric) one-way vision material offers a range of innovative features and a level of capability traditionally associated with more expensive long-term (polymeric) products.

In fact, Contra Vision® Campaign™ shares many of the core features of our premium Contra Vision® Performance™ range, including a specially designed adhesive which ensures the film can be applied in low temperatures and is easy to remove afterwards. Over the last eighteen months every aspect of Contra Vision® Campaign™ construction has been tested and refined to produce an even more effective product.

Not surprisingly, this short-term product range is building a loyal fan base among printers and installers worldwide so we have continued to add to the choice of options available.

Responding to demand from our customers, we have expanded the choice of transparency options available and now offer: 20% (80/20), 30%(70/30), 40% (60/40) and 50% (50/50). As a result, when it comes to short-term installations, regardless of whether you are looking for maximum impact from the graphics, optimum see-through or somewhere in-between, we have a selection of materials to support your application.

We introduced an “Inside mount” or internally applied Contra Vision® Campaign™ Clear in the US. This innovative clear material was previously only available as part of our premium Contra Vision® Performance™ range.  The internally applied short-term product has proved so popular in the US that we are making it available worldwide. This expansion of our Clear product ensures that internally applied graphics are even more accessible than ever, as long as you have access to white ink.

Despite a slight reduction in image impact, see-through graphics applied to the inside of a window offer major benefits as they are protected from vandalism, rainwater and street dirt. Access to the inside of glazing is often easier and more straightforward than to the outside and can enable colder weather application.

The Contra Vision® Campaign™ journey, from a single line on the New Product Development Register to an expansive award-winning range reflects the products increasing popularity. Along with our premium Contra Vision® Performance™ range we are now able to offer our customers more choice with the same exacting standards they have come to expect from the home of one-way vision graphics.

The video above of a recent application at the Place Bell Stadium in Laval illustrates just how huge the opportunities for Contra Vision® Campaign™ are.

For the latest information on where to purchase the material visit http://www.contravision.com/find-a-distributor/

 

A clear winner from Contra Vision on show at SGIA

Contra Vision® see-through graphics transform windows and transparent surfaces, delivering high-impact advertising messages, security measures and privacy as well as attractive, decorative architectural effects.

Recognised the world over for its extensive perforated material ranges, Contra Vision has now launched the first in a range of unperforated printable films for window graphics applications.

Contra Vision® CL50YYR Ultra Clear is a premium-quality polyester film which, when applied to glazing, retains a distortion-free view through. The product’s high optical quality and UV print receptive surface make it ideally suited to the production of printed window graphics with see-through or see-past areas allowing a view, in or out, beyond the printed media.

Contra Vision® CL50YRR Ultra Clear is also suited to the production Contra Vision® Impress™ – see-through or one-way graphics without perforations.

The new Contra Vision® film features a 50 micron construction delivering best in class see-through qualities. Its adhesive has been developed with superior clarity and clean removal in mind – its solvent-based acrylic formula supports simple, clean removal up to six months after initial application and is suitable for wet application methods where needed.

The product is supplied with a 36 micron clear liner which makes the production of see-past graphics and Contra Vision® Impress™ one-way vision graphic much easier. The liner also protects the adhesive and helps retain its glassy-like, see-through qualities.

Durability is partly dependent upon the ink used but the film is rated to deliver stable performance for up to two years in most application environments where it’s likely to be used.

Contra Vision® CL50YYR Ultra Clear greatly enhances the design and output options available to printers, brands and end-user customers considering window graphics as part of their campaign or production output. Contra Vision, its experience and expertise in the field of see-through graphics, can assist in the development of novel applications and help in developing the appropriate specification for reliable, high impact window graphics production.

The product is available to view at SGIA, booth 1819, today!