Van Duinkerken Sport & Kamperen, a sport and outdoor pursuits retailer, approached Printhouse as they wanted to ensure that their new Outdoor Sports & Camping store would be noticed. Their new location, next to a busy highway, meant that lots of potential customers were passing every day, so there was a real value in attracting attention.
As part of a combined effort, iDeal Displays worked with Corporate Events’ Project Manager to produce over 400 metres of print for both the exterior and interior. WRc’s offices presented a unique challenge due to the architectural design and the fact that they are constructed predominantly from glass. Corporate Events wanted something that would provide visible impact but also allow natural light into the workspace. The graphics featured Contra Vision®Performance™ in a 30 percent transparency. The unique one-way characteristics of Contra Vision provides the optimum balance between vibrancy of image, see-through vision and privacy.
Teams from both businesses worked together to install the graphics to 87 exterior windows. Factors such as scale, the weather and grassy areas meant this installation phase took place over a week and involved the use of trackway and high reach plant equipment. Find out more…
Today, 26 April, will see the UK’s celebration of World Intellectual Property Day take place in the House of Commons Terrace Pavilion. The event will be attended by Minister for Intellectual Property, Baroness Lucy Neville-Rolfe, Intellectual Property professionals, users of the Intellectual Property system and Parliamentarians from both Houses, the event is presented annually by the Intellectual Property Awareness Network.
Chaired by Professor Ruth Soetendorp, Chair of IPAN, speakers at this year’s event include:
- Baroness Lucy Neville-Rolfe – Parliamentary Under Secretary of State and Minister for Intellectual Property
- Dr Paulo Aversa – Lecturer in Strategy at Cass Business School; Fellow of the Center for Automotive and Mobility Innovation at University Ca’Foscari, Venice
- Dr Anthony Tridico – Managing Partner of Finnegan’s European office in London, Expert in post-grant proceedings for US and European Patent Law
- John Ogier – Director and Vice-Chair, IPAN. Intellectual Property Economist
Titled “IP in the fast lane”, the presentations and discussions range from the impact of IP in the technical advance of Formula 1 to its importance in more mundane but critical technologies and creative contributions to the economic development of our society.
The Intellectual Property Awareness Network (IPAN), seeks to inform and engage with policy makers, educational establishments and financial institutions by a variety of means, including “IP briefs” on IP issues, updated and published annually on WIPD, then posted on the IPAN website http://www.ipaware.net.
Roland Hill, IPAN Parliamentary Convenor – Director of the Intellectual Property Awareness Network and Chairman of Contra Vision Ltd. and his team are proud to have helped in the co-ordination and organisation of this noteworthy event.
Merida Bike wanted to show their support for the prestigious Giro D’Italia, (Italian cousin of the Tour de France)with a colourful tour bus. The race takes place annually in May and this year will start in Apeldoorn in the Netherlands, before cyclists head over the Alps and down to Italy.
The tour bus will follow the riders and the vibrant pink design will ensure that it is visible to all the fans. Contra Vision® was used to extend the design over the windows to increase impact and deliver greater privacy for those on board. Read more….
The team behind the re-building of the Salvation Army church and community centre in Bristol wanted to make the most of the feature glass window by adding a graphic design, visible day or night.
All Signs, Bristol were brought in to deliver a suitable application and ensure an effective result. The brief looked to replicate the effect of stained glass with vibrant colours and a symbolic design. Lighting was a key consideration as the large meeting room behind the window graphics needed to maintain as much natural daylight as possible.
The end result is a stunning addition to the new building that will provide a beacon of light in the heart of the community. Find out more…
Contra Vision®Performance™ in a 40% transparency was used to provide striking graphics for the newly built hospital. After completion, the hospital board wanted to add a modernized look to the building by adding graphics to the 234 windows (36″ x 40″) on the façade without blocking the patients’ view from the inside; one of the key benefits of choosing Contra Vision® see-through graphics.
The image of a child running in the tall grass with balloons, was chosen to represent joy and well-being, while ensuring the image worked with the architecture of the hospital, adding to the esthetics of the building and surroundings; people can see it from miles away, so an iconic building has become something of a local landmark, projecting a positive message.
Optimum Graphiques, in Laval Quebec (Canada), was thrilled with how easy this material was to produce and install. Mario Proulx, President of Optimum Graphiques, said it was almost ‘’too good to be true’’ that the 234 panels were produced and installed with absolutely no problems at all”.
A job well done and a visually powerful message which is fast becoming a Montreal landmark!
Creating a standout campaign in a busy retail environment is always a challenge, already distracted consumers are so bombarded with messages that they often become immune to the promotions around them. Getting cut through often requires a different approach. The best promotions combine creative ideas with a detailed understanding of the mind-set of the consumers and the surrounding environment.
In a busy shopping environment most promotions are at eye level making this a very cluttered space, so by looking higher and creating something much larger you ensure that the promotion is seen from a distance and less likely to be missed. This is a great example by Fusion Imaging using both scale and originality. Designing a wrap of the huge glass elevator shaft in the centre of the shopping concourse ensured that the promotion would be seen from all sides and by more consumers.
The result was an impressive promotion for their client Ann Taylor with the very glamorous Kate Hudson taking centre stage. In addition to creating a stunning campaign for the Ann Taylor brand, the promotion has been highly successful in driving footfall to the Ann Taylor concession in Bloomingdales, New York.
The unique qualities of see-through graphics make it the ideal product for environments with large areas of glass. Using a solid material would have blocked out all natural daylight and obscured the view making the elevator feel very dark and claustrophobic. Choosing Contra Vision® Performance™, white on black material with 30% transparency ensured the image had real impact and that shoppers inside the elevator were able to see out. This proves yet again that see-through graphics can be added to any store window or glass fronted element to provide a sensational branding or promotion piece.