Wembley Park is a neighbourhood in the London Borough of Brent. The area spans 85 acres and contains Grade A office space, a shopping centre, a gym, an abundance of restaurants and bars, entertainment venues and community spaces. So far over 7000 new homes have been built and it is estimated that over 20,000 people will call Wembley Park home by 2027.
Wembley Park approached Octink, a specialist producer of display graphics, to design and install promotional graphics in various locations around Wembley Park where internal building work was being done. These would serve the dual purpose of hiding the construction from outside view while also showcasing what the unit would be turned into.
Octink chose to use Performance White on Blackin 30% transparency which they printed the window graphics on using a Durst 160 and then applied to the outside of the windows of the empty retail units.
Using Contra Vision perforated window film in this situation is useful in many ways. Firstly, it hides internal building work without blocking out daylight for those working within the building. Secondly, impactful and vibrant graphics can be printed on to the film which would promote the space.
Contra Vision is the perfect material to use in instances where a window graphic is only temporary, as is the case at Wembley Park. This is because our self-adhesive window film can be removed quickly and cleanly, with minimal tearing which ultimately will bring down the cost of labour.
A variety of events are put on throughout the year to keep Wembley Park bustling. As building developments proceed and the area continues to flourish, foot-traffic is likely to increase in the area. This means applying promotional graphics in Wembley Park could prove to be very effective.
Oil City Signs in collaboration with Graphic Bacon recently used Performance HD White on Blackon the front doors of a show home. The graphic displayed how the interior may look when complete along with the viewing hours for the show home. Those inside the show home had a clear view out to their potential new surroundings.
Would you rather have a store front that promotes your products or a shop that has natural lighting and windows you can see through? Well with Contra Vision® perforated window films you do not have to choose just one, you can have both.
Opaque window graphics can block out daylight coming into the store and create a claustrophobic, uncongenial environment. Using one-way vision graphics alleviates the lighting issue whilst enabling you to promote your products in prime footfall areas.
Take the shop fronts done for Swindon Designer Outlet as an example. Voodoo DesignWorks, a sign company based in the north of Bristol used Performance White on Black in 30% transparency to print the graphics on a HP latex which were applied on to the inside of entrance doors in the outlet. These graphics promoted the outlet without obstructing views from within the shops.
Our Head of UK, Ireland, Middle East Sales, Adam Paget features in the latest issue of William Smith‘s In.Touch Newsletter.
Here’s what he had to say:
When and where did the story of Contra Vision begin?
Our story began over 30 years ago when our Chairman, Roland Hill, was a keen squash player. Roland wanted to make squash more accessible to a larger viewing audience, his invention of one-way vision window graphics making that possible, leading to the world’s first squash court with four one-way vision walls. Spectators could watch the game from outside the court but the players had limited see-through in the opposite direction. From there we’ve developed over 30 inventions which have been used in practically every city around the world.
This July our UK logistics team popped over the English Channel to visit Contra Vision’s new warehouse in Edam, Netherlands. The warehouse is ideally located to allowContra Vision to serve its Continental European customers better with improved delivery times and to avoid any Brexit-related disruption
The first orders were processed through Edam on 15th July and Sarah and Vik were both there to ensure everything went smoothly.
It has been a few years since Contra Vision last exhibited at Globalshop so the team was excited to have a booth at this year’s show in Chicago. As always, we were amazed at the size of the floorspace and the breadth of what was being promoted, everything from the latest solutions for cashless payments and RFID to shop mannequins and artificial vegetation for “mood manipulation” inside stores.
The Milwaukee Bucks went to the NBA play offs and the city celebrated in style!
In April 2019 The Milwaukee Bucks made it to the NBA playoffs and the city pulled out all the stops to celebrate. Turning the Milwaukee River bright green let anyone visiting the city know that something big was going on. A Contra Vision installation across one of the bridges encouraged sports fans to#FearTheDeer.
A landmark sized installation on one of the major bridges across a bright green river is a great idea, unless of course the graphics restrict the view for those using the bridge or make the crossing a claustrophobic experience.
This is where Contra Vision offered the ideal solution.