A new generation of Contra Vision® perforated window films will be previewed at Fespa Europe 2017 in Hamburg

Specific details and the products themselves are still top secret until the Fespa doors open, so make sure Contra Vision is on your ‘must visit’ list and see a new generation of perforated window films. There’s even a competition with an overnight stay for 2 in a European city of your choice as a prize! 

Join us at any time on our stand C70 in Hall B7 (next to one of the main entrances to Hall B7 which houses Durst, EFI, Roland and Orafol), or for our technology preview sessions with drinks from 16.00 on Monday through to Thursday. If you want to make an appointment to ensure that you have individual attention, please get in touch.

We look forward to seeing you there!

The Contra Vision Team

New territories embrace the wonder of Contra Vision®

Increased demand for Contra Vision® in 2016 resulted in the expansion of our international distributor network across America, Asia, Europe and the Middle East. In addition to opening up new territories, we were also able to expand our offering in more established regions.

Each territory presents new challenges and opportunities for see-through graphics with different levels of market development and a variety of competitive products along with language or cultural differences. Contra Vision is supported by a fantastic group of distributors worldwide. Our distributors offer a wealth of local knowledge, understand the opportunity for see-through graphics and share our commitment to quality and service.

With new distributor partnerships developing in Japan, Singapore and China, the Far East continues to embrace Contra Vision®. The addition of Starcolor in France, two new distributors in the Netherlands, and a Swedish distributor continues to expand our European reach. ND Graphics continue to extend their reach and share in Canada and our developing distributor network in the USA now continues to consolidate our position.

Many of our distributors are experiencing growth and success in their own markets. Most recently The Starleaton Group acquired DES continuing their expansion in Australia and New Zealand. “Over the past few years we have seen an enormous amount of compression in the Australian market in both the supply and print production corners of the industry” commented Ben Eaton, CEO of the Starleaton group. “I have had great respect for DES over the years as I have watched the business grow both organically and through acquisitions of its own. The opportunity to bring two great brands under one roof furthers our plans while staying true to our message of offering a market leading portfolio of products and service…..It’s not often you find two family owned businesses that share the same passion and culture. This really is an exciting next move for us.”

We are looking to extend our reach further in 2017, by working with yet more like-minded distributors to expand and develop the market for see-through graphics and the hundreds of applications they support, so watch this space.

Contra Vision North America, Inc. appoints Tommy Le

Contra Vision North America, Inc. Western Region Sales Manager

Contra Vision North America, Inc., the Atlanta-based manufacturer of see-through graphics materials, has appointed Tommy Le to the role of Western Region Sales Manager. Tommy is based out of Orange County, CA and his role will cover the Western US.

Tommy’s will be a familiar face to many. An industry veteran of over ten years, Tommy most recently drove printer sales on behalf of Mimaki in the LA region. He has also worked for Piedmont Plastics and Intelicoat Technologies in sales roles.

Tommy’s position supports his colleagues in PA and GA enabling Contra Vision to service its national distribution network and printers across the US. The appointment is well timed. With new products in development and interest in see-through graphics growing strongly, Tommy immediately has a fast-filling diary.

When he’s not spreading the word for Contra Vision and supporting its customers, Tommy “relaxes” on his Triumph motorcycle. “I’m delighted to be joining Contra Vision at a time when the company is growing strongly and when it has so much to share with new products and applications,” he says. “I’m really looking forward to meeting our distributors and other customers and I’m ready to do what it takes to support them.”

Susan’s “Fun”raising Adventure to Vietnam

Susan Morrey (Contra Vision’s Accounts Administrator) had an intrepid adventure of her own in aid of the MacMillan Nurses charity. In a moment of madness last year, Susan agreed to cycle 248 miles from Vietnam to Cambodia to help raise funds for a very worthwhile cause.

Susan is not an experienced cyclist or regular world traveller (this was the first time she has flown overseas without her family), but after eating up significant mileage on two wheels every weekend, facing personal fears of the unknown and having suffered more than a few vaccinations for every exotic disease known to man, Susan was ready to face her challenge. Sue and the rest of the team successfully completed the trip and Susan individually raised over £2,000.

Cold weather ahead!

Even when the temperature dips Contra Vision performs

As Winter approaches and temperatures start to drop have you considered whether you are applying perforated window film that can cope with the cold?

All self-adhesive vinyl including perforated window films have a minimum application temperature. Extreme temperatures can affect the performance of the face film and adhesive and low temperatures can make installation difficult, if not impossible. If temperatures are below the minimum application temperature the adhesive can become brittle resulting in the material failing to bond effectively to the glass.

Extensive testing has shown that Contra Vision® Performance™ and Contra Vision® Campaign™ perforated window films can be applied reliably at 5°C/41°F.

This is considerably lower than most other perforated window films, which typically have minimum application temperatures of 10°C/50°F.

The minimum application temperature of 5°C/41°F refers to the temperature of the glass, not the air temperature, as the temperature of the glass can remain lower than the surrounding air. We recommend that in cold weather Contra Vision® perforated windows films are applied in the afternoon, preferably after the windows have been warmed by the sun. Temperature should not drop below 0°C/32°F within 2 hours of application and not drop below -5°C/23°F within 24 hours of application. The use of a heat gun to warm the surface of a window is not recommended as this may cause the glass to crack.

In the winter months storage temperatures can significantly drop and we recommend that the material is warmed to room temperature well before application. The same applies when transporting graphics, the material being allowed to reach room temperature before application, particularly if left in a cold vehicle overnight.

During application, ensure that the surface is dry and free from any condensation. Thoroughly clean the surface from dust, grease or any contamination that could affect the adhesion of the material. Do not use a chemical adhesion promoter. Application must be dry, ensuring that the graphics are cut back from the edge of the window by 1-3mm (3/16”-1/8”) and that all joins are butt joins. Do not overlap. We recommend that the graphics are not cleaned for a minimum of 24 hours after installation.

Last paragraph – In extreme climates, temperatures may never reach our minimum application of 5°C/41°F. In this case the use of inside mount perforated window films such as Contra Vision® Performance™ Clear perforated window film or Contra Vision® Sprint™ will help overcome this issue.

Please do not hesitate to contact us if you require any further information.




Contra Vision innovation wins big in Vegas


Contra Vision North America, Inc. is a company which prides itself on extending the market for see-through graphics by providing creative solutions designed to improve print performance.

Contra Vision® products transform glass into opportunities for advertising, branding, one-way privacy, solar shading and decorative architectural features, while retaining excellent see-through from the other side. Our invention has made the Contra Vision® brand a byword for one-way vision window graphics and the company’s continual innovation has been recognized by a Product of the Year 2016 Award at SGIA Expo 2106.

A new product, Contra Vision® Campaign perforated window film with Grayliner has been awarded Product of the Year at this year’s SGIA exhibition in Las Vegas, in the category, Media- adhesive backed vinyl.


This extension to our range is a new product which combines the benefits of Contra Vision® Campaign, an economically priced perforated window film, specifically for the production of short term see-through graphics, with the benefits of Grayliner™   technology.

Contra Vision® Grayliner is a patented improvement to perforated window films, making it easier than ever to produce outstanding see-through graphics. The liner color matches the 70% monochromatic gray tone which is typically visible through the perforations on a window. It is the perfect background to view trial prints and to help print operators with color matching and quality assurance during production.

The graphics on a conventional white or clear liner can appear “washed out” and may not be accepted by the customer. This creates the temptation to use excessive amounts of ink which can damage the performance of perforated window films. In other cases the printed image can appear artificially strong if the liner absorbs ink within the perforations, leading to unrealistic expectations and disappointment when the film is installed.

Contra Vision® Campaign with Grayliner is suitable for printing with solvent, eco-solvent, latex and UV inkjet printers, and for screen-printing and other common printing technologies.

The development of Contra Vision® Grayliner is just one of the many product innovations developed by the company over the years, with continual innovation and expert consultancy providing the basis of Contra Vision’s worldwide success. SGIA chose this product as best Media-adhesive backed vinyl; the competition judged submissions across 19 categories for output devices and 29 categories for non-output devices.

Roger Hill, CEO of Contra Vision North America, Inc. comments, “There was strong competition for this award, and we were delighted that our innovation was judged to be a worthy winner. Quite an accomplishment, which rewards our focus on continuous innovation.’

Contra Vision North America, Inc. was founded in Atlanta, Georgia over twenty years ago to serve the North American market and the company regularly exhibits at SGIA.

A journey of discovery, for a tiny dot from Manchester

A few of our favourite examples

25 years ago, the world’s first bus wrap was seen on the streets of New Zealand.  The unique characteristics of Contra Vision® see-through products made it possible to wrap an entire bus in promotional graphics, extending the imagery over the windows for the first time while still allowing passengers to see-through from the inside. The impact of such large, moving advertisements in often highly pedestrian areas, caught the imagination of advertisers and designers alike, and iconic designs followed. Even today, bus wraps are as popular as ever. It may be their reassuring visibility in an age of digital communication or perhaps there is a deeper psychological element at work.

Cognitive psychology suggests that when images move, they capture our attention, people instinctively recognise movement as something we need to pay attention to, and so the brain is caught. It is no coincidence that there is an increasing number of moving advertisements across the urban environment, with digital screens by roadsides, in shopping centres, on buses and other vehicles and within transport hubs, arguably the first bus wrap paving the way.

Like many inventions, the test phase was on a much smaller scale as the technology needed to prove its worth. The first ever use of one-way, see-through advertising appeared as a poster on bus windows for Beeline Buses in Manchester, in 1989.  The posters were for Imperial Tobacco and printed on a “new” patented material called Contra Vision®. Contra Vision Ltd (UK), was the company created by Roland Hill, the inventor of Contra Vision® see-through graphics to develop this innovative technology.

Two years later in 1991, the first “full wrap”, bus with advertising carrying over the windows and bodywork appeared in New Zealand for the Pan Pacific Hotel. That was just the beginning, the eye-catching format soon becoming hugely popular in Australia, followed by South Africa, and the UK.

The USA entered this market in 1992 when Visual Technologies, Inc., a licensee of Contra Vision North America, Inc., provided Contra Vision® for the first “full wrap” bus in the USA, for the US Postal Service in Denver, Colorado.  The first digitally printed bus wraps in the world used Contra Vision®, imaged by the 3M™ Scotchprint process, which advertised the launch of Crystal Pepsi in March 1993.

Through a process of continuous innovation, Contra Vision established the widest range of one-way vision films, available not only for bus wraps but increasingly for a variety of applications on static and transit platforms. The Contra Vision® Performance range of perforated window film is the fastest growth product in this field, offering not just a range of transparencies but application, print and visibility options too.

Contra Vision® Performance™ perforated window film transforms any area of glass into a billboard, the ease and speed of application and removal makes it the perfect medium for either long or short term promotions.  Making use of existing glazing in the infrastructure of our towns and cities has generated new advertising revenue streams for Out of Home space advertisers. In addition, utilising glass in their own buildings has also provided brand managers and planners with innovative and cost effective ways to support promotional campaigns.

This has led to Contra Vision® material wrapping buildings, vehicles and iconic structures worldwide. We also know the material stands up well to tough climatic conditions.  In Australia, for example, temperatures can vary wildly from boiling hot in the day to almost freezing at night: Contra Vision® material remains pristine whatever the weather.

As advertisers and OOH agencies continue to transform the urban environment around us, with innovations in technology and insight, it is reassuring to know that a single ground-breaking product with a dot pattern, invented in Manchester, not only transformed advertising worldwide but continues to find interesting new applications today.