Iconic Balenciaga gowns transform the windows of the May Fair Hotel

Balenciaga Window Graphics at the May Fair Hotel. London

Known as ‘The Master’ of haute couture, Cristóbal Balenciaga was one of the most innovative and influential fashion designers of the last century. His exquisite craftsmanship and pioneering use of fabrics revolutionised the female silhouette, setting the tone for modern fashion.

To reflect the impact of the creative genius behind the brand, the V&A Museum worked with their partners to hold a Balenciaga: Shaping Fashion exhibition running from May 2017 to February 2018. The event is the first UK exhibition to explore the work and legacy of the Spanish couturier, showcasing over 100 garments and hats crafted by Balenciaga, his protégés and contemporary designers working in the same innovative way today. It examines Balenciaga’s work from the 1950s and 1960s when he dressed some of the most renowned women of the age and became revered by his contemporaries, including Christian Dior and Coco Chanel.

Rose Design, was charged with developing a marketing campaign to promote the exhibition at the V&A, and worked with WithPrint, Somerset, to offer various ideas including covering the windows of the prestigious May Fair Hotel, London. It was important that the experience of the guests in the hotel were not disrupted and that their views into the street were not drastically affected by the graphics. The hotel was also keen to keep the exterior windows clean and avoid covering the whole panes of glass. Contra Vision® Campaign 40% perforated window film was chosen as the best product to satisfy these requirements. From the inventors of see-through window graphics, the innovative one-way vision characteristics of Contra Vision® enable detailed images to be applied to any clear glass surface without negatively impacting the internal environment.

Internal view through the graphics

Talking about the application in more detail, Alan Smith of WithPrint commented, “The design features intricate dresses that were produced on our large format UV printer. They were then shape-cut and carefully packed. As Contra Vision® is applied dry to the windows, it helped us move quickly and install the graphics with minimal disruption to the hotel, their staff and of course most importantly the guests.”

On completion the hotel staff commented that the graphics ‘Looked amazing” and “it was almost as if the dresses were on display in real life.” They also had several guests admiring the graphics and asking about the exhibition during the install process.

It is fair to say that the combined creative talents and attention to detail of Rose Design and WithPrint perfectly encapsulates the creativity and genius of Cristóbal Balenciaga in a show-stopping application, illustrating beautifully how transformative qualities of Contra Vision® window graphics can be.

New Products & Innovations | Review of 2017

Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower’.

It has been an exciting year for Contra Vision, the only specialists leading the market in one-way vision window graphics. As a company that continues to invent and innovate, 2017 saw the technical preview and launch of a selection of break-through innovations at the world’s top print shows. These additions to our unrivalled range of one-way vision graphics certainly makes Steve’s statement stand true.

Contra VisionContra Vision SGIA EXPOContra Vision® HD Performance™ got its first showcase at Fespa, Hamburg followed by PacPrint, Melbourne in May.  This revolutionary micro-perforated film features holes that are 60% smaller in area than conventional products. They create minimal disruption to the graphics, allowing sharper detail and greater visual clarity.  With 40% (60/40) transparency, Contra Vision® HD Performance™ brings the image impact associated with traditional 30% (70/30) transparency perforated products and the through-vision associated with 50% (50/50) transparency perforated products.

Look at either side from beyond arm’s length and you’ll question whether it’s perforated at all!

After officially launching at SGIA in New Orleans in October. Contra Vision® HD Performance™ is now available to purchase in North America and will be available in Europe and Australasia from February 2018.

Further information about Contra Vision® HD Performance™ can be found here.

After winning SGIA’s Product of the Year 2016 with Contra Vision® Campaign™ there has been a demand to increase our monomeric one-way vision portfolio. Listening to our loyal fan base we have expanded the choice of transparency options available and we now offer an internal mount option.  Contra Vision® Campaign™ in clear shares many of the core features of our premium Contra Vision® Performance™ range, including a thick facefilm, which together with a specially designed adhesive ensures the film is easy to remove when required.

Contra Vision

Further information about our range of Contra Vision® Campaign™ products can be found here.

Finally, SGIA saw the launch of Contra Vision CL50YYR. The first in a range of unperforated printable films for window graphics applications. Contra Vision CL50YYR Ultra Clear is a premium-quality polyester film which, when applied to glazing, retains a distortion-free view through. The product’s high optical quality and UV print receptive surface make it ideally suited to the production of printed window graphics with see-through or see-past areas allowing a view, in or out, beyond the printed matter.

Further information about Contra Vision CL50YRR Ultra Clear can be found here.

Perforated window film that works 24/7

Contra Vision® BACKLITE™Darker evenings are here.

Most graphics produced using perforated window film suffer from image fading when it’s dark outside and the interior is illuminated at night. Contra Vision® BACKLITE™ one-way vision window graphics don’t. They take advantage of interior lighting and remain visible*.

Contra Vision® BACKLITE™

Contra Vision® BACKLITE™ one- way vision window graphics printed using Contra Vision® Performance™ Translucent White perforated window film deliver round-the-clock message visibility outside. During daylight hours, a view out from the inside is maintained through a faint ‘ghosting’ image the eye sees through.

Contra Vision® BACKLITE™

Technically, Contra Vision® Performance™ Translucent White perforated window film, which is suitable for UV, Solvent, Eco-solvent and Latex technologies, features a high specification clean-remove adhesive and has a durability up to three years.

The material is available in 30% transparency (70/30), which combines excellent graphical impact with see-through capability and offers good levels of privacy and protection from solar heat gain and UV radiation.

Further information about Contra Vision® BACKLITE™ can be found here.

A “Campaign” of expansion

It has been a busy year for Contra Vision® Campaign™ after winning SGIA’s Product of the Year 2016. The award recognised the fact that this short-term (monomeric) one-way vision material offers a range of innovative features and a level of capability traditionally associated with more expensive long-term (polymeric) products.

In fact, Contra Vision® Campaign™ shares many of the core features of our premium Contra Vision® Performance™ range, including a specially designed adhesive which ensures the film can be applied in low temperatures and is easy to remove afterwards. Over the last eighteen months every aspect of Contra Vision® Campaign™ construction has been tested and refined to produce an even more effective product.

Not surprisingly, this short-term product range is building a loyal fan base among printers and installers worldwide so we have continued to add to the choice of options available.

Responding to demand from our customers, we have expanded the choice of transparency options available and now offer: 20% (80/20), 30%(70/30), 40% (60/40) and 50% (50/50). As a result, when it comes to short-term installations, regardless of whether you are looking for maximum impact from the graphics, optimum see-through or somewhere in-between, we have a selection of materials to support your application.

We introduced an “Inside mount” or internally applied Contra Vision® Campaign™ Clear in the US. This innovative clear material was previously only available as part of our premium Contra Vision® Performance™ range.  The internally applied short-term product has proved so popular in the US that we are making it available worldwide. This expansion of our Clear product ensures that internally applied graphics are even more accessible than ever, as long as you have access to white ink.

Despite a slight reduction in image impact, see-through graphics applied to the inside of a window offer major benefits as they are protected from vandalism, rainwater and street dirt. Access to the inside of glazing is often easier and more straightforward than to the outside and can enable colder weather application.

The Contra Vision® Campaign™ journey, from a single line on the New Product Development Register to an expansive award-winning range reflects the products increasing popularity. Along with our premium Contra Vision® Performance™ range we are now able to offer our customers more choice with the same exacting standards they have come to expect from the home of one-way vision graphics.

The video above of a recent application at the Place Bell Stadium in Laval illustrates just how huge the opportunities for Contra Vision® Campaign™ are.

For the latest information on where to purchase the material visit http://www.contravision.com/find-a-distributor/

 

A clear winner from Contra Vision on show at SGIA

Contra Vision® see-through graphics transform windows and transparent surfaces, delivering high-impact advertising messages, security measures and privacy as well as attractive, decorative architectural effects.

Recognised the world over for its extensive perforated material ranges, Contra Vision has now launched the first in a range of unperforated printable films for window graphics applications.

Contra Vision® CL50YYR Ultra Clear is a premium-quality polyester film which, when applied to glazing, retains a distortion-free view through. The product’s high optical quality and UV print receptive surface make it ideally suited to the production of printed window graphics with see-through or see-past areas allowing a view, in or out, beyond the printed media.

Contra Vision® CL50YRR Ultra Clear is also suited to the production Contra Vision® Impress™ – see-through or one-way graphics without perforations.

The new Contra Vision® film features a 50 micron construction delivering best in class see-through qualities. Its adhesive has been developed with superior clarity and clean removal in mind – its solvent-based acrylic formula supports simple, clean removal up to six months after initial application and is suitable for wet application methods where needed.

The product is supplied with a 36 micron clear liner which makes the production of see-past graphics and Contra Vision® Impress™ one-way vision graphic much easier. The liner also protects the adhesive and helps retain its glassy-like, see-through qualities.

Durability is partly dependent upon the ink used but the film is rated to deliver stable performance for up to two years in most application environments where it’s likely to be used.

Contra Vision® CL50YYR Ultra Clear greatly enhances the design and output options available to printers, brands and end-user customers considering window graphics as part of their campaign or production output. Contra Vision, its experience and expertise in the field of see-through graphics, can assist in the development of novel applications and help in developing the appropriate specification for reliable, high impact window graphics production.

The product is available to view at SGIA, booth 1819, today!

SGIA DOORS ARE OPEN

TwitterCVteaserSGIA2017

A new generation of Contra Vision® perforated window films is now revealed.

Along with our best selling products, such as 20% transparency material for maximum image impact and our Contra Vision® Performance™ in clear for inside mount graphics, we will be showcasing 3 new products, including Contra Vision® HD Performance™.

Contra Vision® HD Performance™ delivers a dazzling printed image in High Definition. The micro perforations create minimal disruption to the graphics, giving higher quality images, with greater detail than ever before.  From relatively short distances the perforations are too small to be noticed, giving a smoother see-through experience from inside vehicles or buildings.

Contra Vision SGIA EXPO

Seeing is believing so please join us at any time over the next 3 days on booth 1819 (opposite Kornit Digital & EFI).

If you want to make an appointment to ensure that you have individual attention, please get in touch.

We look forward to seeing you there!

The Contra Vision Team

Contra Vision

1 week to go…

Contra Vision

There’s just one week to go until the doors open to this year’s SGIA Expo, the largest printing trade show in North America.  This year, New Orleans plays host to this prestigious event and, over three exciting days, the Ernest N. Morial Convention Center will be home to more than 570 of the world’s leading imaging solutions providers.

Contra Vision will of course be exhibiting once again and will be unveiling a new range of perforated window films.  Specific details and the products themselves are still top secret until the SGIA doors open! However, what we can tell you is that one of our new generation products is a perforated window film that looks anything but perforated.

Join us at any time on our stand 1819 (opposite Kornit Digital & EFI).

If you want to make an appointment to ensure that you have individual attention, please get in touch.

We look forward to seeing you there!

The Contra Vision Team

Contra Vision